A Mobile Responsive Website Shows that You Really Understand your Users

Today, we can no longer speak about whether we need a mobile responsive website or not. The only question that remains is “how fast can you get it?” (If you don’t already have it – which you should). No matter the business you are in, your clients will definitely want to check you out on at least one mobile device. And if you’re still not convinced that this is important, read on and find out the reasons why you can’t go a day more without a mobile responsive website.

  1. Everybody has already gone mobile. In 2014, the number of people who used the Internet from a mobile device surpassed that of people who used a desktop Internet connection. Better yet, mobile Internet is no longer just for playing Candy Crush and messaging friends; online shopping happens on the go a lot, just like many business deals get closed the same way.
  2. Google want your website to be mobile responsive. The latest changes in the Google algorithm clearly favors mobile responsive websites. In fact, if your website is not mobile responsive, it will not be listed as a search result, no matter how good your SEO is. However, this only happens on mobile searches, for desktop ones everything remains the same.
  3. The user experience is what ultimately converts a visitor into a buyer. Sure, content is still king and plays an instrumental role in keeping a visitor longer on a page or even hitting the “order” button. But who has the patience to read content (even exceptional content) on a website that’s not intuitive and user-friendly. Too many clicks while on mobile is the number one thing that drives users away from a website!
  4. It’s cost efficient. It’s a very bad idea to invest into a mobile-dedicated and a desktop-dedicated website and it’s not only about the cost of creating them. Maintaining two websites is also time-consuming and ultimately unnecessary. Why have two and confuse regular visitors when you can have a single, all-encompassing one?
  5. One website – millions of devices. Mobile responsive websites are device-agnostic. This means that you don’t have to optimize it for each device in particular. After all, given the number of smartphones and tablets, with their different screen sizes and resolutions, that would be absurd. Mobile responsive design is “smart” enough to adapt itself to every type of screen and offer its user the best experience possible.
  6. It helps you set your priorities straight. If you design your website for tiny screens, then you can no longer post unending articles with a lot of fluff and product descriptions with irrelevant features. You will have to focus on the essential only and this will lead to a better understanding of your clients and the information they absolutely need.

Not sure where to start your mobile responsiveness journey? Don’t worry, you can always call a professional web development company in Toronto and entrust your website in their hands. Just be sure to specify exactly what you want and you can have your new mobile responsive website in as little as a week!

 

 

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