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Speaker: David Pogue Although not specifically about web design, this is an enlightening and entertaining TED Talk by New York Times columnist David Pogue. Pogue, who has authored many technology [...]
Platitudes and superlatives have no place in advertisement. The more specific and tight a statement, the more influence it holds because of its factual basis. Advertising is based on set [...]
Psychology is the marketers’ most favourite sport. You should know that for every action there is a reaction, and you should use this knowledge to lead to positive salesmanship results. Human [...]
One cannot underestimate the importance of headline. We pick out what we wish to read by headlines, and we don’t want those headlines to be misleading. The writing of headlines is one of the [...]
If you are reading this article and you own a business there is a chance that that you also do your own marketing. Like most of small and medium business owners we are marketers, not experts – we [...]
