Simplicity Sells
Speaker: David Pogue Although not specifically about web design, this is an enlightening and entertaining TED Talk by New York Times columnist David Pogue. Pogue, who has authored many technology [...]
“Advertising 101 for Business Owner” Sell Better by Being Specific
Platitudes and superlatives have no place in advertisement. The more specific and tight a statement, the more influence it holds because of its factual basis. Advertising is based on set [...]
“Advertising 101 for Business Owner” Psychology of Selling
Psychology is the marketers’ most favourite sport. You should know that for every action there is a reaction, and you should use this knowledge to lead to positive salesmanship results. Human [...]
“Advertising 101 for Business Owner” Interest People in Your Product or Service with Laser-Sharp Headlines
One cannot underestimate the importance of headline. We pick out what we wish to read by headlines, and we don’t want those headlines to be misleading. The writing of headlines is one of the [...]
“Advertising 101 for Business Owner” Offer Service not Prices
If you are reading this article and you own a business there is a chance that that you also do your own marketing. Like most of small and medium business owners we are marketers, not experts – we [...]