Having a good web design is very crucial in order to make a site prominent in the internet. However, there are a lot of considerations that a designer needs to think about when developing a site. One of the biggest issues he need to think about carefully is whether to come up with a user friendly site or one that is made for the search engines.
Indeed, these are two important aspects of web design. The search engine gets your site listed for visitors to see and the visitors are the ones are the ones responsible for making your site a success. However, this two often come in conflict with each other. A “Flashy” site that attracts users will often be undetected by search engines. On the other hand, one that is solely designed for the search engines might actually be as drab as plain text.
Thus, the web designer must know how to balance between the two. One of the first things that he can work on in doing this is the site’s content. Often, many sites favor content that is more easily indexed by the search engines in order to place higher in the ranking page. However, this can be easily remedied by making sure that your content also caters to what your target audience wants to see. For instance, your articles must not only be there to provide places to put in keywords for the search engines, but also to provide information to users.
Visitors to your site must also find that your site is easy to use. Make sure that all the impore in use.
On the other hand, you also need to make sure that your site gets indexed and listed in the search engines, which in turn will make your site more visible to your target audience. Here, your goal is to make sure that all the important sections of your site can be easily tracked by search engine spiders. Thus you need to optimize this a lot.
You also need to work on the features that attract visitor attention and optimize them for easier detection by search engines. For instance, you can make Flash applications, which are not easily crawled by spiders, more visible by attaching text that you can optimize to it.
Remember that you need to make sure that both elements are important in creating your site and you need to make good use of both in order to come up with a successful one.