Social media is no longer “that new thing youngsters use”; it’s already mainstream and it’s here to stay. Today, more than 80% of Internet users of all ages have an account on at least one social network. Even more, businesses are also there and not just to improve brand awareness, like a few years back. Big companies have dedicated social media budgets and experts that work around the clock to maintain their accounts and thus get new clients.
But social media is not just for big companies. If you are a small business owner, it’s high time you had a social media strategy of your own. And don’t worry, you don’t need a great budget; in fact, you can do it for free – all you need is a bit of time. If you’re still not convinced you should setup your business accounts right now, check out our Top 5 Social Media Marketing tips for small business:
- Your competition is already there; they’re tweeting and posting to Facebook incessantly. Don’t believe us? Look for yourself. Granted, they are now one step ahead of you, but the sooner you start, the sooner you can catch up and have your very own followers and fans.
- You can meet your target audience (almost) in person. You can easily check you stats and find out a lot about your fans: age, gender, location, other interests – these are all available pieces of information that you can use to create more compelling offers for your (potential) clients. Did we mention it’s also free?
- You can respond to queries and problems immediately. If one of your fans has a question on one of your products or wants to know more about additional services, they can contact you via Facebook or Twitter and you can respond in an instant. This means excellent customer service nowadays; in turn, excellent customer service means buyers who return and who recommend you to friends.
- Your messages will be read by a lot of people; and we mean *actually* read. People don’t perceive social media posts as blatant advertising (like they do with TV ads, for instance). This is why they are more likely to spend a few minutes reading your tweet or Facebook post, especially if these messages are written in a compelling manner.
- You’ll get more sales; yeah, we left the best for last. And there’s more: you’ll get more sales from customer categories you never thought existed because that’s just what social media does: it opens the door to a world of new possibilities. Your fans can share your social media content and thus you get to reach people you never had access to previously. Ideally, they will also become your fans and, ultimately, your customers. Then the cycle repeats itself and you get to rejoice in your prolific sales.
If you are not sure how to start your social media presence, there’s no need to panic. Try and find a company to help you set it up or even maintain it for you while you just sit back and enjoy the results. Who knows, after a while, you might become a social media guru yourself and take over.