So, you’re planning to sell an amazing product online and expect it to be successful. That sounds great, but you should know that there are literally millions of companies doing the same thing as you. If you want to stand out from the crowd, you need to start with excellent web design and a website that offers a flawless experience to your customers.
The online shopping market is growing by the minute in every sector, so it means that you’re public is there; you just need to know how to reach it and keep it motivated. Read these tips before starting the design of your e-commerce website and you will be well-prepared for your first talk with the web designer:
- Aim for excellent user experience, nothing less. While there are billions of customers who would buy from you, you need to keep in mind that there are also probably thousands of websites that offer similar products. No matter how much you invest in advertising, if the users’ first experience on your e-commerce website is not ideal, they will not come back. You need to think about loading speed, ease of navigation, payment methods and ideal colors, to name just a few of the features of an excellent website.
- Don’t forget about mobile responsiveness. Most people like to shop on the go, during a long train ride or while waiting for someone at a café. However, this time of theirs is limited, so make sure they can find the product they are looking for quickly via mobile. In this day and age, without a mobile responsive website, e-commerce is almost impossible.
- Use a coherent design. Your website, your blog, your social media channels and your newsletter should all tell the same story. Use the same colors when designing them and don’t forget to always add one particular item (could be your logo or headline). This way, you build brand awareness through web design and your clients will be able to recognize you from the first look.
- Use relevant content, without cluttering the website. Content is helpful for both SEO purposes and informing the visitors. However, don’t use too long descriptions or articles that never end. If you want to add extra information for people who are patient enough to read it, a “Read More” button is the elegant solution.
- Start your e-commerce web design with SEO in mind. If you plan to rank as high as possible and get as many visitors from search engines as possible very soon, you can’t start designing the website without heeding SEO best practices. Meta tags, URLs, proper descriptions – all these need to be done with SEO in mind from the very beginning. Thus, it is advisable to hire a company who dabbles in both e-commerce web design and SEO. This way, you’ll shoot two birds with one stone and get the first buyers through your virtual door immediately after launching the website.
You are not armed to make the best decisions in the early stages of your e-commerce business. If you are interested in learning more about this field, stay tune as we will soon post more on the topic!